How are viewers encouraged by the trailer to see disability? Identify the key narrative techniques used in the trailer:

When watching this trailer, the viewers are encouraged to see disability as the Paralympic event symbolises determination and the willpower of the competitors. Most sports viewers are driven by sight of success whether it’s from disable or enable athletes. The viewer’s watching this event would be feeling heartened by the condition of these in the Paralympic Games and the struggles they most of had in the course of their life and profession career. They will also feel proud to see that these athletes have not used their disability as an obstacle and as an excuse in not having the opportunity to represent their nation. This is one of the key reasons in encouraging viewers to watch the Paralympic Games.

In this trailer there are many key narrative techniques employed in this trailer in order to engage the audience to the coverage. Applying Barthes narrative theory, I can gather that the trailer employs several enigma codes throughout the trailer for example the athlete doing the high jump makes us the audience ask is he going to make. Is it a world record? What will happen after? These enigma codes are employed to engage the audience and get those curious so they can go watch what really happen and watch the coverage.

Applying Props character theory; I can gather that the athletes are portrayed to be the heroes as they are representing their country even though they have a disability. This is the case due to their struggles and willingness to do something with their life. I would say that villains of this are their horrific and unfortunate injuries as they have had setbacks in their careers.Channel 4 tries to represent themselves at the helpers in Props character theory as they are broadcasting the event live from the channel and are helping the target audience view the games.

INDEX

1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) A Field In England: reading, research and questions
14) Ill Manors & A Field In England: institution research

1. What are the most successful films Vertigo Films has been involved in?

• Monsters: Dark Continent
• Street Dance 2
• Monsters
• Bronson

1. Why do you think those films were successful with their audience?
2. What different film genres has Vertigo Films worked with?
3. Where did Warp Films start out?
4. What are the most successful films produced by Warp Films?
5. How have Warp Films helped to develop new talent in the film industry?
6. What titles have Vertigo and Warp Films produced that are similar to Ill Manors? Explainthe similarities - it could be in terms of audience, location, content or genre.

Social

 Facebook

• 29,882 like in total on Facebook.2. At the top of the Facebook page their is a copy of the film that is being promoted due to the 15th anniversary of Revolver entertainment.
• This appeals to the audience as the film has been nominated for two awards one being the album and one being the film itself. This appeals both to those who have watched the film but are also fans of Plan B's music, this appeals to a wider audience as it targets Plan B's core target audience and the target audience for the film.

this can also help as a Facebook advertisement towards the ILL Manors Brand it he top of the Ill Manors Facebook page is there to promote the film DVD release. It is acting as a form of advertisement for whoever goes on to this page will see that the Ill Manors movie is now on release. It is up there, because the director, Ben Drew wants fans of the film to know that it is available for purchase. The banner acts as a way to promote both the film (to those who haven't watched it) and to notify those who want to buy the actual film

Twitter

This Twitter page is full on based around the film and music. It only features the films current success as well as keeping fans updated on the films DVD release date. Mostly, every tweet that the account posts is directly related to the film which, in a way, is promoting the film. The display picture as well as the background is all print content of the film- films poster. Their profile image is a picture of the Ill manors logo. An audience would assume that without seeing a character or setting, that it is well known by many and would be able to describe what the logo suggests. There aren't any hashtags. Mainly reviews on the film and people interacting with each other. Can't find any. However, there are pictures from stores selling the film on DVD. 

Instagram

Instagram only allows for pictures to be uploaded which is a good method for Ill Manors to promote their film. This is important as followers of the page can share with their friends and learn about the progress and opportunities available for them. The hash tags are similar to Twitter ones to keep the consistency so the audience associate it with the film. They can also use hash tags and filters which will show all links to the ill manors film. By posting photos they can enhance the overall appearance of the film as it will give the audience a nice glimpse of what the film is about. On the Ill Manors instagram they often post images only. This gives them the opportunity to promote the brand of Ill Manors as they re-post images and fan art from other accounts. 

YouTube

The channel has promoted Plan B and his music. This is done by uploading his music and film trailer. The channel promotes the film and music video which is a cross promotion. There are links to other social networks in the banner which would allow the user to click on to visit the Ill Manors page. YouTube is a good way of promoting your film as you can add your film trailers/advertisements. YouTube is also really good as many different groups of audiences use YouTube on a daily basis so if you upload something like ill manors film trailer it can increase recognition. not only that Plan B is also a Hip hop artist so publishing his songs about the film could also increase recognition drastically. 

First of all, their banner is only focused on Ill Manors and its reviews. It acts as a form of advertisements similar to the Facebook and Twitter backdrops. The banner offers many conventions that help support the promotion f the film.

• Title of the film in both the display picture and the banner itself.
• A 'selling' text which is trying to boost the reputation of the album as well as the film saying, "Ill Manors No. album".
• Reviews of famous new articles of their perception on the film
• 'OUT NOW' text which is famously there to try and make audiences buy a cop of the film and album.
•  Logos of developers and partners with the music albums such as apple logo etc.