The central image and the text on the side is typical of a commercial advert. The central image of 50 cent symbolises Reebok determination to modernise their brand. 50 cent is a well known rapper who symbioses success and  talent  which Reebok try utilise his representation. The fingerprint background could imply Reebok determination to excel and perhaps break free from a hard up bringing which Reebok here try employ.

Applying Halls theory the opposite reading of this advert could be gang violence. Due to 50 cents stern facial expression it could connote anger, intimidation and criminality. This could be seen to some people in the world who have negative views of Nike.