Brand Values

Premier League

1.) The Premier League comes across as the home of competitive football. The premier leagues brand values would be about quality football and entertainment. The Premier League into several of Dyers line of appeal. Successful careers- as it’s the most successful league in the world it promotes one of the best players in world meaning it could lead successful careers. Self-importance and pride links to the Premier League taking football seriously and its viewers and supporters having the shire passion in watching the team whatever the score maybe.

2.)The Premier League is about quality football and entertainment.

3.) Desire 

Volkswagen

1.)Volkswagen originates across as a car for families. Volkswagen in German means"peoples car", which can support the idea of the car being made for the people. As the company is also somewhat old it can be linked back to dependability, although this can be tarnished because of the recent PR disaster. The brand values of Volkswagen would be happy families, as the company creates a sense of belonging as it is well known for its family cars and connecting to the people. It could also link to elite people or experts as the Germans are known for being good constructors as the company is many years old which supports the view of their cars being manufactured by experienced people.

       2.)Volkswagen is about providing good quality cars to the people.

       3.)Quality

Disney

1.) The Disney brand focuses on the magical and family friendly points of life and appeals to. Its brand     values are happy families which can be seen within their creations and the families who are the audience to the aforementioned creations. They could also fit into successful careers - Disney usually use loyal directors and actors within their productions and also have the need for a diversity of skills from numerous ages which could mean that almost anyone can have a effective career with Disney, notwithstanding of their sector of work

2.) The Disney brand is about family friendly productions and careers

3.) Family

Nike

1.) The Nike brand is one that endorses success and passion predominantly within sports. Its brand values would be elite people or experts and successful careers in lines of appeal. They advocate their products as something that would advantage the audience in their effort to achieve their honourable dreams in order to become their idol, whom would most likely be an expert in their sport. It would similarly suggest that owning a Nike product will assist their audience in the work they do to be positive and will be a vital support to get you to where you want to be.

2.) The Nike brand is one that endorses success and passion

3.) Success