Learner response

Q1)

The institution that has distributed this advertisement of road safety has taken an original and positive approach towards the importance of road safety by employing several of different techniques. The editors of this advert have used slow motion in order to indicate and symbolises the unique approach taken by the editors. The slow motion utilised pin points the series of events that goes wrong when you don’t use your seat belt and when you don’t concentrate on the road. The moral agenda by the editors of this film is to make sure the audience stay safe on the road and to think about you could be losing. This is shown near the end of the extract when it says ‘Embrace Life’.This message connotes safety, maturity and responsibility which the makers believe is positive. This is the case as they would want you to think about your family before making a life threatening decisions

Another reason why they could have employed this is that, one of the world common deaths recorded yearly had come from road incidents. What this is institution is trying to promote is that having a family is one of lives most precious gifts. This advert symbolises it can be taking away from you in an instant. This illustrates there willingness to send a positive message to millions and make a change. 

Ill Manors Review/Planning

Planning

Director – Ben Drew (He is also known as Plan B)

Plot - The film was around two male characters called Aaron and Ed. the film experiences their life as it advances with frightening circumstances.

Characters- The most frequently characters shown are called Aaron and Ed.

Genre – I would say that the genre of this film is a crime/drama. This is case due to the portrayal of each characters background and problems they face.

Soundtrack – The soundtrack was produced by the director of the film Plan B. The soundtrack highlighted the reality of struggles in an urban life. This was employed to fit the concept of the film and the genre of the film.

The trailer have a joined partnerships with various organisations such as  ILL Manors is joined with BBC and the British film industry. This gives the film more financial power for their creation as likewise raises the general picture of the film as these are understood organizations. Numerous film trailers have an assortment of establishments so they can gather cash from every organization rather than one.

Review

Ill manor’s symbolises the life of multiple individuals and their struggles in society due to their urban surrounding. They are portrayed to be lower class criminals. The characters in this film are both struggling financially and physically due to their hard upbringings and current state of mind in an urban surrounding. The film portrays and demonstrates a degenerate neighbourhood and a town brimming with degenerate people..

• IMDB has given the film a 7 out of 10, fuming the idea that this indeed in fact great film.

• Rotten Tomatoes has scored the film 79% as audience have scored it 71%. 

• Time Out has given this film a 4.6 out of 5, this show cases their admiration for this art house film

The director of this film has offered an assortment of characters which all have some kind of connection and relationship with one another. The storyline is symbolised by a soundtrack in which Plan B produced and utilised in the film. I believe that the director of the film works significantly hard on trying to portray each character perhaps a brutal way but honest. This implies that the director of the film makes sure there’s no gender bias which he has in my opinion. For example they portray the females in a positive way as they shown to have sense of what is right and wrong. They help one another departure from male mob that see females as sexual objects.This film can have a tremendous effect to the more youthful gathering of people such a young people these days as they might look for this sort of conduct in which they can identify with. Be that as it may, Aaron and Ed had minutes where they were thoughtful for specific individuals about something. The scene with the infant is the places both characters show they show at least a bit of kindness in spite of the way that Aaron utilised the infant as an advantage for conceal his weapon. This appears as their ordinary regular life as they have been living like this for quite a while. Then again, there is a ladies who is a whore and frequently gets pummelled by the man who possesses her the film is truly charming and drawing in so i would maybe give it a 8/10.

It is all about dysfunction, humiliation and losing face. Pre-teen Jake (Ryan de la Cruz Indiana) tries to buy drugs with £20 that his mate has stolen from his mum; dealer Marcel (Nick Sagar) takes the money but won't give him the drugs until Jake actually hits the friend who gave him the cash. Having bought acceptance with shame, Jake gets out of his depth in gang culture, and Marcel himself is humiliated by ageing dealer and ex-con Kirby (Keith Coggins), forced to strip naked in the street at gunpoint – and Kirby is himself humiliated by his former protegé Chris (Lee Allen). Meanwhile, hard man Ed (Ed Skrein) terrorises crack-addicted Michelle (Anouska Mond) into having sex with a series of sleazy guys: a truly horrible sequence. With all this, Drew shows how it's all about male pride and male fear. (The Guardian)

Ill Manors Trailer

1. What are the typical codes and conventions of film trailers - what information is usually provided?

• Institution/Disturbers 
• Name checks
• Characters 
• Title 
• Action/Enigma codes
• Release date

1. How are trailers distributed? 

Trailers in the modern day are distributed through the internet as well as the cinema. The trailer have a joined partnerships with various organisations such as  ILL Manors is joined with BBC and the British film industry. This gives the film more financial power for their creation as likewise raises the general picture of the film as these are understood organizations. Numerous film trailers have an assortment of establishments so they can gather cash from every organization rather than one.

1. How does the Ill Manors trailer use trailer conventions?

• Institution
• Name checks
• Production company
• Title/Review quotes
• Narrative 
• Action sequence

1. Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

The trailer have a joined partnerships with various organisations such as  ILL Manors is joined with BBC and the British film industry. This gives the film more financial power for their creation as likewise raises the general picture of the film as these are understood organizations. Numerous film trailers have an assortment of establishments so they can gather cash from every organisation rather than one.

1. How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

The genre of the film is a urban crime drama, which endeavors and effectively depicts the cruel reality of life in London. The film covers topics of drugs, violance and sex, which are customarily talked about in urban crime dramas.

The British film industry

The British film industry: institutional context

1. In order for a film  to be  considered British, it must score 16 out of 31 focuses in the British Film Institute's Cultural Test. This incorporates the film being set in the U.K, the lead characters being British, having it be founded on British topic and having the dialog be English just like a percentage of the real traditions of a British film, these constituting for the most focuses 
2. The most noteworthy contrast in the middle of "Hollywood" and a British production would be the financial backing as Hollywood movies would have a huge spending plan though a British creation would regularly have a much lower spending plan.
3. The bond franchise began in the 1960's
4. From the 70's and 80's sexual substance turned out to be considerably more noticeable in British movies and subsequently control in the types of age evaluations reliant on the viciousness and sexual substance.
5. Groups, for example, the adolescent and lady are regularly spoken to in British movies. For instance, Attack the Block intends to demonstrate a more profound and more practical depiction of youth that difficulties the prevailing generalization of their danger or disobedience.
6. The fact sheet recommends that British custom and social are the primary topics of British movies, which speaks to the crowd since it can be connected once again into their lives. The primary qualities that can be recognized as speaking to a British group of onlookers would incorporate; the performers, the area, and when it concentrates on issues, for example, class, training or social strife.

There are several way in applying for a cultural test, there must be a film organisation that is legally enrolled in the Companies house. The cultural test is a "gateway" to getting to the UK film tax lessening and this is likewise included as one of the cafeterias used to apply for the BFI film fund. In order to for a film to regarded as British it must have British association.

The Sweeney:

Cultural Test: Set in UK = 4 points 

                       Lead characters are British = 4 points 

                       Based on British subject matter = 4 points 

                       English dialogue = 6 points 

                       British creativity/ diversity = 4 points 

                       Cultural Hubs = 2 

                       Cultural practitioners = 7

                       Total= 31/31

Attack The Block:

Cultural Test: Set in UK = 4 points 

                       Lead characters are British = 4 points 

                        English dialogue = 6 points 

                       British creativity/ diversity = 4 points 

                       Cultural Hubs = 2 

                       Cultural practitioners = 7

                       Total= 27/31 

The King's Speech:

Cultural Test: Set in UK= 4 points

                       Based on British subject matter = 4 points 

                       English dialogue = 6 point

                       British creativity/ diversity = 4 points 

                       Cultural Hubs = 2 

                       Cultural practitioners = 7

                       Total= 27/31 

Skyfall:

Cultural Test: Set in UK = 4 points 

                       Lead characters are British = 4 points 

                       Film based on British subject matter = 4 points 

                       English dialogue = 6 points 

                       British heritage = 4 points 

                       Cultural practitioners = 5 points 

                       Total= 27/31

What is the main problem for the British film industry?

In the British Film Industry in order to get the film exhibited, the filmmakers have to sacrifice the distribution rights by selling the film to a distribution company. Also American films are seen to be more popular.

What are three of the strengths of the British film industry?

I believe they are very creative as well as bring original.

What are the two options for the future of the British film industry?

British film makers could rely upon co-productions with American studios to keep the industry going strong. 

Also they could make low budget films which are targeted at a British audience

In your opinion, which of these two options would best safeguard the future of the British film industry?

In my opinion, it would be better for the British film industry to co-produce with an American film industry to make more successful films and to keep the industry going strong.