Monday 14 September 2015


The central image and the text on the side is typical of a commercial advert. The central image of 50 cent symbolises Reebok determination to modernise their brand. 50 cent is a well known rapper who symbioses success and  talent  which Reebok try utilise his representation. The fingerprint background could imply Reebok determination to excel and perhaps break free from a hard up bringing which Reebok here try employ.

Applying Halls theory the opposite reading of this advert could be gang violence. Due to 50 cents stern facial expression it could connote anger, intimidation and criminality. This could be seen to some people in the world who have negative views of Nike.

Introduction To Media

Newspapers
Which daily newspapers (if any) do you read?
I read the daily mail from time to time and I also read the telegraph.
What sections of newspapers do you turn to first, and why?
I read online so I just scroll down the page reading and read what I find interesting.
What sections do you never read, and why?
The sections I never read is the news stories about politics it really don’t interest me.
What kinds of stories do you usually read and why?
I read international and national stories concerning crime.
Do you, or someone else, buy the newspaper you read?
I don’t buy any types of newspapers as I have numerous of different sources of extracting my current affairs.
Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others?
I tend to visit the mail online and the telegraph online sometimes. I visit these ones because they are two completely different papers which mean I can two different prospectives.

Magazines
What magazines (if any) do you buy regularly?  Why
I don’t really buy magazines but when I do is when I am travelling and I usually buy match of the day or fourfourtwo.
What sections of the magazines do you read and not read, and why?
I usually read the section about the champions league and the premier league.
Television
Approximately how many hours a week do you spend watching television?
I watch approximately 3 hours of television.
What times of day do you usually watch television?
At the evening 
What programmes do you like best and why?
I really like american TV  series as they are very different and original.
Do you watch alone or with others? If you watch with others, who decides what you will watch?
I tend to watch TV alone.
Do you watch 'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop of tablet?)
I watch them on demand as I would be busy when the show i want to watch is on TV.

Radio
Do you listen to the radio?
I don't listen to the radio that often.

Cinema
What films have you seen in the cinema in the last month?
I seen the film Straight Outta Compton
What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand?
I have recently watched the movie The Equalizer as it didn't get the chance to watch it on TV.
Who else watched the films with you?
No one else
Who decided what films to watch?
Myself
What devices do you typically use to watch films: TV, laptop, tablet, phone etc.?
PlayStation or laptop

Where do you access the internet?  At home, at college or school, or at work?

I would normally access it at home but sometimes outside when I am travelling somewhere far.
What are the main sites that you access?
I would always goes onto Twitter or YouTube.
What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?
Sometimes I would go onto the internet to do homework, purchasing items but mainly for entertainment, hence why I use the internet when I'm bored
What different devices do you use to access the internet? What is your primary device for accessing the internet?
I would normally access the internet from my Mobile Phone or my laptop depending on where I am during the day.
What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?
I would always be on Twitter, Instagram, WhatsApp or Facebook.