Premier League
1.) The Premier League comes across
as the home of competitive football. The premier leagues brand values would be
about quality football and entertainment. The Premier League into several of
Dyers line of appeal. Successful careers- as it’s the most successful league in
the world it promotes one of the best players in world meaning it could lead successful
careers. Self-importance and pride links to the Premier League taking football
seriously and its viewers and supporters having the shire passion in watching
the team whatever the score maybe.
2.)The Premier League is about
quality football and entertainment.
3.) Desire
Volkswagen
1.)Volkswagen originates across as a
car for families. Volkswagen in German means"peoples car", which can
support the idea of the car being made for the people. As the company is also somewhat
old it can be linked back to dependability, although this can be tarnished
because of the recent PR disaster. The brand values of Volkswagen would be
happy families, as the company creates a sense of belonging as it is well known
for its family cars and connecting to the people. It could also link to elite
people or experts as the Germans are known for being good constructors as the
company is many years old which supports the view of their cars being manufactured
by experienced people.
2.)Volkswagen is about providing good
quality cars to the people.
3.)Quality
Disney
1.) The Disney brand focuses on the
magical and family friendly points of life and appeals to. Its brand values are
happy families which can be seen within their creations and the families who
are the audience to the aforementioned creations. They could also fit into successful
careers - Disney usually use loyal directors and actors within their
productions and also have the need for a diversity of skills from numerous ages
which could mean that almost anyone can have a effective career with Disney, notwithstanding
of their sector of work
2.) The Disney brand is about family
friendly productions and careers
3.) Family
Nike
1.) The Nike brand is one that endorses success and passion predominantly
within sports. Its brand values would be elite people or experts and successful
careers in lines of appeal. They advocate their products as something that
would advantage the audience in their effort to achieve their honourable dreams
in order to become their idol, whom would most likely be an expert in their
sport. It would similarly suggest that owning a Nike product will assist their
audience in the work they do to be positive and will be a vital support to get
you to where you want to be.
2.) The Nike brand is one that endorses success and passion
3.) Success
