A Field In England

1. How was A Field In England’s release different to typical film releases?

A field In England is a low budget art-house film by award winning director Ben Wheatley. This film was released on the 5th of July 2013 across cinema,DVD, Blu-ray,TV and VoD.

1. What are the advantages to releasing the film across all platforms on the same day?

It was described as a psychedelic trip into a civil war era rural England and attracted due to both the director and the highly creative release and distribution method.

1. What are the disadvantages to this approach?

Disadvantages of this approach to release a film on all platforms is that it is a prediction may not necessarily mean it will be true. This is because the film seems to not show a narrative and is limited in it he information it gives out to the audience. This can put off people from watching the film which can result in less revenue being made. People who have seen the publicity for this film would think that watching it at home is the best choice and therefore, not put any money towards the viewing.

1. What target audience would A Field In England be aimed at? Demographics and Psychographics.

The target audience for this film would be a niche mainly middle class audience who are ABC1, they are more likely to be this target audience due to the film being set in a historic setting. Also, the black and white theme which is used throughout the film would be more appealing to an older audience. They are more likely to be succeeders as those who are middle class have a job in society which is of a high social status, they would value films like this as it gives them a sense of British history and culture but also admiring the arthouse films that are being produced as they are usually for those who are educated.

1. Do you think all films in future will be released across all platforms simultaneously in future?

In my opinion, I think that this seems to be a risky move for big name film companies to do. This is because the advantage and disadvantages are equal and are only predicated and the outcome of it can be extremely different and unhealthy for the film companies. I think films in the future won't be released in this way as it was a good way for an Arthouse film to maximise profit this way but also had a lot of disadvantages. 

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.

1. How does the Ill Manors Tag London campaign help to promote the film?The tag London campaign  

The tag London campaign  

1. What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

1. Why might user-generated campaigns like this be more successful than traditional media campaigns?

1. Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal 

1. to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (Ted x lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

1. The key features of this poster are the title of the film, the central image which is usually the main character so that the audience can identify who it is so that they can promote the film if they're known by the core target audience. Date of the film so that the audience know when the film is going to be released, reviews for the film that people have given to the film which will also help promote the film as the successes of the critics will influence a lot of people to watch the film.

2. One design feature that is used to identify the iLL Manors brand is the title of the film which is identifiable as it is in the centre of the poster and is the largest text on the poster. There is also the background of the poster which is seen to be in an urban area and the fish bowl effect that is used implies that there is no escape from their lifestyle which is one of the key features of the film as their lifestyle has been determined and they can't change it.

3. There is cross promotion between the film and the cd for the film as it says plan B and Ben Drew who are the same person and the film and DVD cross promote themselves.

1.The use of the font being enlarged, having the same font and colour as other print promotion is that the audience will be able to associate it to the producer and music video. This means that the title becomes a brand for the film. In addition, the blade is used to connote something deadly about the narrative of the film. As it's a large image, it would catch the audiences attention and they could be able to put the costume Plan B is wearing and his attitude with the dangerous weapon.

2. The background of where this billboard is positioned doesn't look pleasant which could be deliberate to suggest the narrative is going to be similar to the setting of the billboard.Furthermore, the background of the print image includes council estates which an audience interested in the film will realise is significantly emphasised in several other print media.

3. The font of the title is similar to the font of his album which also has the same name 'Ill Manors'.   

1.One of the key conventions of the poster is the title of the film so that the audience can identify can notice what film it is, there is also the characters of the film that are seen so that the audience are more inclined to watch the film if they see a actor that they like and is also key as it tells the audience what the film is about.

2. One design feature that helps promote the film is the use of the characters that have been used on the front cover so that they can be seen to be apart of the iLL Manors urban environment. The urban area that is seen in the film is also the background of the film which shows both characters and the setting of the film which helps promote the film.

3. There is cross promotion again between the film and the soundtrack which is seen with plan B and Ben Drew who are the same person and also it says at the bottom of the poster where it says featuring a brand new soundtrack.

DVD Extras

Plan B's intentions were to explain why certain things happen. He wanted to "challenge the misunderstandings of youth." Plan B wanted to make normal people understand that there's a reason behind why people start selling drugs or shoot someone and that it's not pure evil but there are underlying issues that people don't understand; Plan B wanted to make them understand through this film.Plan B initially wrote a 20 page script for a short film that he intended on making, however was told to cut this down to 5 pages as they only had 1 night to film. He then realised that he could make this into a music video which told a story, so then made 'Business Woman,' with Ed Skrein. 

The film was not only aimed at youths but at everyone and especially the people that were not at the riots and do actually believe the stereotypes of the youths. Plan B's aim was tosubvert the stereotypes that people had of the youths and he wanted to change theirideologies and alter them and also make people understand that there are reasons behind everything. 

Plan B wanted the audience to feel something for the characters and to identify with them and understand them as characters. The cinematographer, in the documentary, said that the film aims to show that there is "hope out of hopeless situations." The film achieves this message and shows that there are reasons behind everything that we do and I think Plan B successfully showed this through his film.

Television 

The Jonathan Ross Show 

The Jonathan Ross Show is a chat show, which airs at prime time and is a verymainstream programme, broadcasting on ITV. It is hosted by Jonathan Ross himself. There has been a lot of controversy about Jonathan Ross and also Russell Brand as they phoned Andrew Sachs, claiming that Brand had had sex with his granddaughter. The target audience for The Jonathan Ross Show is clearly mainstreamer as the show airs at prime time. It would be predominantly aimed at the more mature audience member, presumably middle aged and working class, due to it being a chat show. Plan B adapts himself accordingly to suit this target audience as his use of colloquialisms are much more limited and he takes his time to think about what he's saying before he says it, almost like he needs to be conscious of his words.

The idea of the uses and gratifications theory applies here, as chat shows and talk shows relate to diversion and personal identity. The audience would want to escape from reality and just listen to another person's life for entertainment purposes; they would also think of these certain celebrities as role models and may learn new things from these people. Jonathan Ross also interviews a variety of different celebrities, from singers to actors, and the fact that they're all quite different and have different experiences appeals to the audience.

He is represented as quite a serious man here, he doesn't interact with Jonathan Ross personally and doesn't really try to create this funny relationship dissimilar to SB.TV's interview and I think the reason for this is that the predominant target audience would not necessarily be aware of Plan B's work and therefore he may want to be perceived as an intellectual with a passion rather than another young rapper trying to make a difference. 

Radio 

BBC Radio 1

It aired first on the 30th September in 1967 and was very popular during the 1970's. Thetarget audience for the radio station then peaked as the audience disliked the fact that the airtime was shared with Radio 2. In the first 3 months of this year the radio station had an average of 9.7 million listeners a week, however now it has the lowest audience listening ever. The average listener is middle aged yet Nick Grimshaw's aim was to attract theyounger demographic, however this is still not working.

As already mentioned, the target audience now is the younger demographic, however the average listener is aged 32, according to a Daily Mail article. There was a YouTube channel launched in order to attract the 15-29 year old age bracket, however this was not successful as the station boss has confirmed that the average listener is still middle aged.

Plan B promotes the struggle for shooting ill Manors and how he did not have the budgetto film ill Manors and how hard it was to get it off the ground. He talks about his dedication and how he is so passionate to tell the story he wanted to tell. 

He has again been represented as a dedicated character who has been hard at work. He talks passionately about the young people and how he wanted them to be part of the Olympics. He also ends the interview by saying "no rest for the wicked" and therefore this conveys his hard working attitude to work hard. In all 3 media platforms he has been presented as such a passionate man, who wants to clearly make a change.

Print Platforms

Men’s Health interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The possible target audience for this interview (form the Men's Health Magazine) would be male dominated. This is because the title of the magazine states the gender that the magazine is trying to target, in this case it is men. This shows that the audience that this magazine is largely male dominated and has a few, if not, no female audience as a result of this. The age on the other hand seems to be aimed towards an older age demographic- 20-35.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
The article does do more than just entertain. Although, this interview focuses more on Plan B's hard work into changing the form of his body to fit a certain role for an upcoming movie, he still talks about his new film- Ill Manors. This acts as another form of entertainment as people who come across this information can find it entertaining

3) What codes/conventions of print interviews can you find in the article? 

It is quite a stereotypical interview, the interviewer asks a series of questions, mainly focusing on the primary subject that would interest the reader (dieting), and then Plan B replies very naturally. The questions and answers are surprisingly quite short and to the point, there's a brief introduction which promotes ill Manors

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the readerinterested in the article to the very end?

The headings used, (On so and so) would interest the reader as we get to know about different aspects of Plan B's diet and his lifestyle in general

This interview is quite similar to the Radio 1 interview as he mentions his lifestyle when talking to Fearne Cotton. They talk about how he was dieting and how his lifestyle has changed after ill Manors; using this to promote his film works really well as this sort ofsynergy is created between his lifestyle and diet and then his film promotion simultaneously.

NME Magazine interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The core demographic for NME would be the youth and young adult market from around 15 - 30. The history behind NME is interesting as it was first devised as a punk rock magazine, therefore the brand loyal consumers would still be interested with this magazine.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

The article informs us about the film and the riots that had taken place in order to make the film but also educates the audience as well as it discusses the reasons behind making the film.

3) What codes/conventions of print interviews can you find in the article? 

Pull out quotes have been utilized as a part of the magazine, they are discussing Plan B and his political perspectives on the mobs and David Cameron. This could likewise be an approach to advance the intended interest group as the individuals who listen to shake and rap for the most part understand left of society so Plan B imparting his philosophy to the intended interest group would elevate them to purchase the magazine as they are hinting at defiant conduct.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the readerinterested in the article to the very end?

The film likewise has connections towards Plan Bs political perspectives which motivated and took care of business the story of the film. It is relatable to youth who feel like society has abandoned them and misled them because of their activities or appearance.

Guardian interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience for The Guardian Newspaper would be targeting a younger audience who are usually left wing when it comes to their political views, they would be around the ages of 18-60. Their core target audience would still predominately be young. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer

The interview talks about Plan Bs life and how he himself can capture his life and the obstacles that he's come across and turn it into a film that affects not only those who have experienced this lifestyle but those who are currently going through this. 

3) What codes/conventions of print interviews can you find in the article? 

This one is layed out like an article that involves embedded quotes instead of the clear cut question and answer format that was present within the Men's Health magazine. Similar to the NME.


4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the readerinterested in the article to the very end?

I  think the narrative of Plan B is what keeps the reader intrigued as he as an individual is so complex and intricate that there is so much to explore with him. The fact that every paragraph tells a different story of his life helps the reader understand Plan B as Ben Drew rather than an artist and a director.

Daily Mail review of Ill Manors

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The Daily Mail is a tabloid newspaper, which is targeted mainly at the middle class demographic. The readers would predominantly be conservative as it is a right wing newspaper.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer
This article is on the opposite end of the spectrum compared to the other articles and I think it is there to mock the film and entertain the conservative reader to take a negative view on the film. This would be expected due to Plan B disliking the conservative party, therefore a conservative newspaper would most obviously write a bad review of the film

3) What codes/conventions of print interviews can you find in the article? 
The conservative reader(as the daily mail readers are predominantly conservatives)   would be interested in the mockery presented throughout the article; there is not one sentence which portrays one positive opinion on the film 

4)How is narrative used to tell a story in each interview? Clue: what is it that keeps the readerinterested in the article to the very end?

The fact that this article was so negative would perhaps influence and downgrade the film, however the trailer of the film has been embedded within the actual article, which is again very interesting as the reader can then gain their own opinion about what they actually think of the 2 minutes presented. 

Music Video

This is common of a music video that is created as Plan B has a reasonable story to deliver to the group of onlookers. The narative set up here is one to do with the London revolts that had beforehand occurred in 2011, it demonstrates what had happened amid that timeframe. In dominant part of the music video you could distinguish the fundamental star which was Plan B himself which in most music recordings you can recognize the star themselves obviously. Additionally, the music was parallel to the video itself and in not very many circumstances is it contrapuntal in music recordings. The music video was to advance the craftsman himself and his film yet the account of the story wasn't like the film however just a reference to the conduct occurred in the film despite the fact that the characters present in the film were likewise in the music video themselves. The setting of the music video is parallel to the melody itself as it is a rap tune and is in a urban zone, there is a perspective of chamber houses, bequests, individuals why should seen be convicts (individuals in joggers and hoodies). This is extremely normal of a urban rap tune as it discusses the battle in life and as a rule advances the individuals why should seen be of a regular workers status and haven't accomplished much in today's life in this manner are struggles.

Another route in which this music video speaks to London Rioters is heroically. This is evident in the video, where there an a hoodling assisting an old woman cross the street. This is on account of the video is attempting to show society what the adolescent are "really" like and that the media's observation on them is off base (and also the legislatures). Moreover, the proffered perusing of this music video is that the London Rioters are bringing on only mischief to individuals' lives and society. Be that as it may, an option observation is (from an adolescents point of view) that the agitators are giving them a voice. The agitators are attempting to get the majority of England's childhood to be heard and are acting in such an approach to advantage every one of them. As it were, the agitators are exhibited as the saints (in the option way) and the police are introduced as the miscreants who don't need their voice to be listened.

The music video was discharged with the goal that it could advanced correspondence and is utilized as a dissent, in light of this oe delight that the gathering of people recovers from this music video is that the group of onlookers recieves is data. The group of onlookers is instructed with the information about what is going on amid the London uproars and who is being deceived. It could bring about the group of onlookers to be more insubordinate and inquiry what they accept and what is being depicted in the media as the tune is a defiant demonstration towards the individuals why should seen be higher class and in a few cases pushing down the lower class and exploiting them. The video is additionally basically a wellspring of amusement for the crowd.