How far the platform on which they are consumed does determined the construction of media products in your cross-media study? Support your answer with reference to a range of products from three media platforms.

My case study in film industry that I have studied is ‘Ill Manors’.  Ill Manors is a key example of a British film trying to interact and communicate with their viewers by utilising e-media such as social media. The tag London campaign is a perfect example of this as this was used to promote the film throughout the media by using several of different hash tags. This was clever by the film as this allowed user generated content be effective as much stuff promoting the film could be shared. This is constructed specifically for the consumption of engagement on social media allowing the Ill Manors promote their film.  This technique helped endorse Londoners consume the media products helping create synergy across all platforms. This is very beneficial as this helps to promote the film and their target audience.

An example of this is that users would perhaps promote the film to their friends and fuel discussions through their own user generated content as content is first had due to the fact there are no gatekeepers. The advantage to this is that the film will receive positive feedback as critical acclaim will be shared across media platforms meaning this will be consumed by a large audience. However, there is also a drawback to this method as bad reviews could be shared giving the film a bad status as this would similarly be seen by a large audience of the internet.

The utilisation of social media aids through theory of the two step flow model. This is the case as opinion leaders are able to share and promote the film either positively or negativity. Another way in which film can be promoted is by the fact that Plan B is already a well known established rapper this is vital as his fan base  could help promote the film also through social media.

The basics

1) What is the name of the film, the director and notable stars?
The film is called 'The Inbetweeners' and the director is called 'Damon Beesley' & 'Iain Morris'.

2) When was it released?
This movie was released on the 6th August 2014.

3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
The genre of the film comes under comedy and we can also identify this by the cast of the film; with there being 4 boys in schools as the main protagonists we know that the film is going to have humour and laddish behaviour throughout the film as they are going to up to mischievous behaviour. The audience will also be able to see this in the trailer when they Plan to go on a 'lads holidays' and when they arrive they can see others around similar ages to themselves behaving in a drunken manner. 

4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?
On IMBD the film is given a rating of 6.8 out of 10, a large portion of the general population who went to watch the film beforehand viewed the TV arrangement which was publicized on E4 a case of this is on the IMBD page " If you resemble me and you adore the inbetweeners network show, then the motion picture will have been much anticipated".On Rotten Tomatoes the normal rating of the film was 5.4 out of 10. The group of onlookers score was 3.7 out of 5 giving it a rating of 70%. In correlation the audits on Rotten Tomatoes were significantly more negative "Fundamentally simply one more off color spring break motion picture - with an accent".

Broadcast

The Inbetweeners Movie is around a gathering of high school young men who go on holiday, they are set to complete school. The film speaks to British young men going on an occasion to Greece for them to have a fellows occasion and get intoxicated. It likewise speaks to a gathering of female British young ladies who seem later through the film and the way of life and society of Greece. The class of the film in view of these occasions is well on the way to fall under the classification of drama. The group of onlookers is destined to be gone for a more youthful gathering of people around the ages of 14-45 and more prone to be male than female (60:40 split male to female). The predominant belief system is that youngsters are dependably there to get tipsy and have a decent time and just considering themselves.

Print

"If you are like me and you love the Inbetweeners television show, then the movie will have been much anticipated." 9/10
"I can't believe the rating this thing has! I was totally disappointed from the first minute on."1/10
"I am a fan of the TV show and this movie was the swan song to the four main characters." 9/10

 

These benefit the film as we have a thought regarding what the film is about and who the cast of the film are. It additionally advances the film by giving ceaselessly the executives name which would intrigue individuals furthermore there is the discharge date of the film itself.

This helps showcase that this film is about  a group of boys who are going on holiday which we can see from the words surf sun and shagging. There is also the use of the beach and females which are surrounding the boys which the audience can connote that they are going on holiday and the film is going to be set there, this is also identifiable from the clothes that they are wearing which are normally worn during weathers where it is hot.

E-media

1. The film has a Facebook page where people can share their thoughts on the film and upcoming events, it also shows the release of the film on DVD and picture for people to see. On Twitter people would be able to share their thoughts in 140 characters and would be able to ask questions and get updates on the film and the latest upcoming news and events.

2. There is synergy with other media platforms like Twitter and Facebook and there is also a soundtrack with the film which can be bought. 

3. The film didn't run any e-media campaigns.

4. Couldn't find any two step flow models that celebrities or followers had used.

Audience

1. The target audience of the film will be aimed at those who are in school or are currently in the process of leaving school having similar experiences to those who are in the film. The age of the film will be around 12-50 and will be split more in favour of males 60:40. The psychographics of the film will be aimed at explorers as they are the ones who are usually at a younger age exploring different things that may be of interest to them, with the film having such a high rating it will make it harder for those under 18 to watch the film.

2. The cross promotion with 'The Inbetweeners Movie' was with the TV series which was previously seen on E4; those who have watched the series would have seen the advertisement on E4 and as a result it would promote the film as well as the film promoting the series. The soundtrack of the film would also cross promote the film as those who can identify the songs which are in the film will be more inclined to watch it as their favourite artist or song could be in the film. This also works the opposite way with the film promoting the soundtrack; after people watch the film they may go out and buy the soundtrack of the film.  

3. One of the pleasures the audience receives from this is that they can see the lifestyle and culture of British teenage boys on holiday. It is also presenting another culture as the boys are on holiday but it also promotes the teenage lifestyle of British boys on holiday. This would interest the audience as they may want to see how people act when they're on holiday but not just a group of adult males but a group of teenage British boys and how their morals and values transfers to the new culture and surroundings when they are on holiday.

4. Similar films that the audience would be interested in would be 'Kevin and Perry go large', 'Hangover', 'Last Vegas' and more. These films base the storyline on a friendship between male protagonists and them having to go on a night out or holiday and are inebriated with alcohol. All films have the common theme of Summer, friends, alcohol, drugs and sex. It is similar to 'The Inbetweeners Movie' as they also base the storyline of friends bonding together after having a life changing moment such as being apart for an extended period of time, having to go away for a long period of time therefore going on holiday to embrace their wild personality.  

Institution

1. The film was produced by Film 4 and they've had similar films which target the same audience which have been films such as The 4 lions. The target audience is a young teenage young adult audience around the ages of 15-45 and mainly boys, 60:40 split male to female.

2. The film was distributed by Entertainment Film Distributors. They've also distributed Rush Hour 3, deception and over her dead body.

3. They do have a track record with producing these kind of films which target a young orientated audience through comedy films one of them which happen to be Rush Hour 3 which is very successful.

4. The budget for the film was £3.5 million

5. I think the film was successful as it achieved a rating of 6.8 on IMBD and made $88 million on box office.

6. The film was more successful in the USA as it was a way for them to see what British teenage culture was like and an insight of Britain and the culture which fascinates them. 

7. The film got rated 15 because of the excessive use of alcohol that was present in the film, there was also some sex scenes in the film and language that would be inappropriate for the ages below. It wasn't rated 18 as the film didn't have strong sex scenes or violence in there.

Representation

1. There are representations of young British teenagers in the film and how they would behave on holiday and in school. It is also a representation of British life and culture and how the schools are also run in the country. There is a representation of Britain in some aspects of the film but also the country that they go on holiday to (Greece). It also has a representation of how boys and girls would behave differently as there are two main groups that the film focuses on. 

2. The 'britishness' that the film has is not very much as the film does focus on a group of teenage boys from England the film is based in another country for most of it so you're exposed more to another culture.

3. The representation differs from iLL Manors as that is more to do with urban life in London and the film is also based in England for all of the film. On the other hand, we have the inbetweeners which represents young teenage boys who are white British and not from an ethnic minority background and how they are exposed to another culture rather than being in Britain.

4. The ideology that we can find in this film is that young people just care about sex and alcohol which is a dominant ideology in society and how they are always doing things which are wild and stupid.