A Field In England

1. How was A Field In England’s release different to typical film releases?

A field In England is a low budget art-house film by award winning director Ben Wheatley. This film was released on the 5th of July 2013 across cinema,DVD, Blu-ray,TV and VoD.

1. What are the advantages to releasing the film across all platforms on the same day?

It was described as a psychedelic trip into a civil war era rural England and attracted due to both the director and the highly creative release and distribution method.

1. What are the disadvantages to this approach?

Disadvantages of this approach to release a film on all platforms is that it is a prediction may not necessarily mean it will be true. This is because the film seems to not show a narrative and is limited in it he information it gives out to the audience. This can put off people from watching the film which can result in less revenue being made. People who have seen the publicity for this film would think that watching it at home is the best choice and therefore, not put any money towards the viewing.

1. What target audience would A Field In England be aimed at? Demographics and Psychographics.

The target audience for this film would be a niche mainly middle class audience who are ABC1, they are more likely to be this target audience due to the film being set in a historic setting. Also, the black and white theme which is used throughout the film would be more appealing to an older audience. They are more likely to be succeeders as those who are middle class have a job in society which is of a high social status, they would value films like this as it gives them a sense of British history and culture but also admiring the arthouse films that are being produced as they are usually for those who are educated.

1. Do you think all films in future will be released across all platforms simultaneously in future?

In my opinion, I think that this seems to be a risky move for big name film companies to do. This is because the advantage and disadvantages are equal and are only predicated and the outcome of it can be extremely different and unhealthy for the film companies. I think films in the future won't be released in this way as it was a good way for an Arthouse film to maximise profit this way but also had a lot of disadvantages.