DVD Extras

Plan B's intentions were to explain why certain things happen. He wanted to "challenge the misunderstandings of youth." Plan B wanted to make normal people understand that there's a reason behind why people start selling drugs or shoot someone and that it's not pure evil but there are underlying issues that people don't understand; Plan B wanted to make them understand through this film.Plan B initially wrote a 20 page script for a short film that he intended on making, however was told to cut this down to 5 pages as they only had 1 night to film. He then realised that he could make this into a music video which told a story, so then made 'Business Woman,' with Ed Skrein. 

The film was not only aimed at youths but at everyone and especially the people that were not at the riots and do actually believe the stereotypes of the youths. Plan B's aim was tosubvert the stereotypes that people had of the youths and he wanted to change theirideologies and alter them and also make people understand that there are reasons behind everything. 

Plan B wanted the audience to feel something for the characters and to identify with them and understand them as characters. The cinematographer, in the documentary, said that the film aims to show that there is "hope out of hopeless situations." The film achieves this message and shows that there are reasons behind everything that we do and I think Plan B successfully showed this through his film.

Television 

The Jonathan Ross Show 

The Jonathan Ross Show is a chat show, which airs at prime time and is a verymainstream programme, broadcasting on ITV. It is hosted by Jonathan Ross himself. There has been a lot of controversy about Jonathan Ross and also Russell Brand as they phoned Andrew Sachs, claiming that Brand had had sex with his granddaughter. The target audience for The Jonathan Ross Show is clearly mainstreamer as the show airs at prime time. It would be predominantly aimed at the more mature audience member, presumably middle aged and working class, due to it being a chat show. Plan B adapts himself accordingly to suit this target audience as his use of colloquialisms are much more limited and he takes his time to think about what he's saying before he says it, almost like he needs to be conscious of his words.

The idea of the uses and gratifications theory applies here, as chat shows and talk shows relate to diversion and personal identity. The audience would want to escape from reality and just listen to another person's life for entertainment purposes; they would also think of these certain celebrities as role models and may learn new things from these people. Jonathan Ross also interviews a variety of different celebrities, from singers to actors, and the fact that they're all quite different and have different experiences appeals to the audience.

He is represented as quite a serious man here, he doesn't interact with Jonathan Ross personally and doesn't really try to create this funny relationship dissimilar to SB.TV's interview and I think the reason for this is that the predominant target audience would not necessarily be aware of Plan B's work and therefore he may want to be perceived as an intellectual with a passion rather than another young rapper trying to make a difference. 

Radio 

BBC Radio 1

It aired first on the 30th September in 1967 and was very popular during the 1970's. Thetarget audience for the radio station then peaked as the audience disliked the fact that the airtime was shared with Radio 2. In the first 3 months of this year the radio station had an average of 9.7 million listeners a week, however now it has the lowest audience listening ever. The average listener is middle aged yet Nick Grimshaw's aim was to attract theyounger demographic, however this is still not working.

As already mentioned, the target audience now is the younger demographic, however the average listener is aged 32, according to a Daily Mail article. There was a YouTube channel launched in order to attract the 15-29 year old age bracket, however this was not successful as the station boss has confirmed that the average listener is still middle aged.

Plan B promotes the struggle for shooting ill Manors and how he did not have the budgetto film ill Manors and how hard it was to get it off the ground. He talks about his dedication and how he is so passionate to tell the story he wanted to tell. 

He has again been represented as a dedicated character who has been hard at work. He talks passionately about the young people and how he wanted them to be part of the Olympics. He also ends the interview by saying "no rest for the wicked" and therefore this conveys his hard working attitude to work hard. In all 3 media platforms he has been presented as such a passionate man, who wants to clearly make a change.