1. Summarise the Ill Manors Tag London campaign in 100 of your own words.

1. How does the Ill Manors Tag London campaign help to promote the film?The tag London campaign  

The tag London campaign  

1. What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

1. Why might user-generated campaigns like this be more successful than traditional media campaigns?

1. Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal 

1. to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (Ted x lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.