How are viewers encouraged by the trailer to see disability? Identify the key narrative techniques used in the trailer:

When watching this trailer, the viewers are encouraged to see disability as the Paralympic event symbolises determination and the willpower of the competitors. Most sports viewers are driven by sight of success whether it’s from disable or enable athletes. The viewer’s watching this event would be feeling heartened by the condition of these in the Paralympic Games and the struggles they most of had in the course of their life and profession career. They will also feel proud to see that these athletes have not used their disability as an obstacle and as an excuse in not having the opportunity to represent their nation. This is one of the key reasons in encouraging viewers to watch the Paralympic Games.

In this trailer there are many key narrative techniques employed in this trailer in order to engage the audience to the coverage. Applying Barthes narrative theory, I can gather that the trailer employs several enigma codes throughout the trailer for example the athlete doing the high jump makes us the audience ask is he going to make. Is it a world record? What will happen after? These enigma codes are employed to engage the audience and get those curious so they can go watch what really happen and watch the coverage.

Applying Props character theory; I can gather that the athletes are portrayed to be the heroes as they are representing their country even though they have a disability. This is the case due to their struggles and willingness to do something with their life. I would say that villains of this are their horrific and unfortunate injuries as they have had setbacks in their careers.Channel 4 tries to represent themselves at the helpers in Props character theory as they are broadcasting the event live from the channel and are helping the target audience view the games.