MEST1 Mock exam: learner response    37 marks

-        -   Starts really well but then loses question focus

-         -  MUST   use key wording from Q throughout

-         -  Make sure you understand key terminology … you have incorrectly applied the word ‘convergence’ in several places

·         I could've talked about how Megan Fox was being promoted or the Frank Sinatra.

·         Talked about the tagline for question three.

·         Gun violence was seen as glamorous and without consequence.

I was 7 marks away from my target grade

4. My strongest question in section A was question 3 as it was easier to talk about how males in the trailer as it was dominated by men. It made the question easier to answer and there were lots of points to choose from.

5. My weakest question was two as I didn't have as many developed and strong points as the other questions and I confused myself when answering the question.

6. One specific link that is employed in the trailer is the actress Megan Fox. Megan Fox is a utilised as one of the key brands in the film in order to endorse and fume her reputation and call of duty. Fox is famous for big action packed films such as the big franchise Transformers. With the trailer being an action film it will help promote Megan Fox in the action genre so people will associate her with action films and the game call of duty as it is an action game.

Another link is with the group of 4 friends who go to Las Vegas to have a good time and enjoy themselves. This links to the film Ocean’s Eleven. The Ocean’s Eleven consists of eleven some experienced and newly recruited con men trying to rob a high security Las Vegas casino.  This is emphasised as we see the famous Las Vegas sign after the car passes then the group of males coming out of the car. This is a strong link with the game and film as Call of Duty is trying to create synergy between the products as La Vegas is a famous place to go for excitement. Vegas is seen a symbol of escapism in which the game makers want to endorse.

The trailer also associates Infinity wards and Activision as two businesses that help promote action films. When people see these businesses they will automatically associate with the call of duty franchises or those who know about the call of duty franchises but want to play games that are similar to this, will go and search the other games that they sell. This will aid endorse Activision and infinity wards as call of duty being one of their successful games people will go and buy other games that they produce to live up to the standard of call of duty.

7. I believe that in the section I spoke about all three major platforms such as e-media, broadcast and print. I also used all my case studies including my independent case study of The Inbetweeners.

8. In order to gain access to the top level for section b I needed to use the key words for the question and always link back to it. There wasn't enough information linking back to what the question was asking.

9. I needed to talk about how all of the platforms can be accessed on your phone which is how media devices contain everything from all platforms which is linking it back to what the question was asking.